Lunchtime on campus today, and the ground was dotted with shiny plastic eggs, some plain colored, some rather fetchingly spotted. Of course, it was impossible to walk more than half a dozen without wondering what really was inside - a very smart marketing ploy.And what did one find?
A flier, advertising TheCore.FM - a radio station that operates both on FM and on line; a joint project of RU and Piscataway High School (with daily segments of Democracy Now thrown in). Fair enough, even if it currently seems to have been playing some rather dull techno rock for hours.But "The Core"? Inside an EGG? This seems a cognitive mismatch. Shouldn't it be called The Yolk?
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