corporate branding

Even the lampposts.  Somehow I'd never noticed them before today.  USC has been the Trojans for 102 years and a couple of weeks - before that they didn't really have a name, but were on occasion called the Wesleyans or the Methodists (why?) - or the Cards (after cardinal and gold, the school colors).  That last moniker, anyway, was what the LA Times called them, so the then director of athletics (Warren Bovard, son of university president George Bovard - sounds ferociously like the Trojan Family was already a rather liberalized concept) asked the sports editor of the Times to find a suitable name.  So that's the story for today.