Wednesday, February 2, 2011

lettering


Down here in dry, non-windy Adelaide, we continue to muse on signage, as we did in Northern Queensland.   Lettering on advertisements of all kinds - placards, shop fronts, hoardings (not that there are nearly as many hoardings here as in North America, or even in the UK) seems (and not unlike quite a lot of the fashions, or should I say clothes, in the stores, to be stuck in the 1950s or early 1960s, without any apparent conscious style-irony.   And some of it dates back further ... here's the frontage on a furniture store on Rundle Street.

Alice has just asked me what "hoardings" are - other than what squirrels do with nuts, I presume ... hmmmm - didn't know that doesn't work as a US word ... ah, BILLBOARDS.  

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