On Alvarado Street, on the way to the Provost's/Faculty Senate day long retreat - an event in which, at 4.50, I rose, eventually, to my feet, to say What About The Humanities? I suspect that the Swap Meet would have been a good deal less uninspiriting than a day of The Corporate University. If I heard any more rhetoric about the necessity for branding - university branding; faculty branding - I thought that I'd just go off and work on a cattle ranch.
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