Thursday, March 10, 2011

state identity

Obviously, it makes a lot of sense to have the car serviced before driving it across country - to its home, one might say, since it was purchased and registered in New Mexico.   But.   Lexus of Edison have removed a whole chunk of its identity by replacing the fascia - or whatever you call the thing round the plate itself - that said Santa Fe at the bottom, with one that says Edison.   What makes it even worse (as if replacing NM with NJ wasn't bad enough) is the fact that the annual registration sticker is half obscured and therefore probably illegal.   Sure, the old surround is in the trunk.   But this is totally unwanted branding.

Ah, symbolism ... Tomorrow morning we round up the cat pack and drive them westwards.    Maybe, we think, a catless house will appeal more to our elusive buyers?

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